Top 5 Promotional Gift Trends for 2012

Published by in Branding, Marketing, Promotional Gifts, Top Trends on January 23rd, 2012

In marketing its essential to keep up-to-date with all the latest techniques used to raise brand awareness and ultimately increase sales. Using promotional merchandise to support your marketing campaigns and events is an extremely effective way of getting your brand in front of a potential customer and with that in mind here are my predictions for the top 5 promotional gift trends for 2012. 1.  Using QR codes on branded items is an extremely effective use of the print area providing  the recipient with the maximum information on a product/service or company. 2.  Promoting social media links via promotional merchandise

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Integrated Marketing Communications Plan

Published by in Marketing, Marketing Communications, Marketing Plan, Marketing Strategy, Strategic Marketing, Uncategorized on January 12th, 2012

Putting together a 12-month marketing communications plan can seem a little daunting at first but failing to plan is planning to fail! Producing a list of all your activities on one A3 sheet of paper or if you prefer in an excel spreadsheet will help keep your budget spending under control as well as making it easier to measure the effectiveness of your marketing spend. Across the top split the sheet into 12 columns, one for each month, with the annual quarters clearly indicated. Divide each month into 2 further columns, titled ‘Committed’ and ‘Invoiced’. This will enable you to

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Marketing and Real Ale

Published by in Marketing, Real Ale, Uncategorized on December 10th, 2011

    Marketing and Real Ale The growing popularity of real ale highlights the value of a fundamentally good concept. Despite immense pressure from global brands and massive corporations, real ale has survived and is indeed thriving. Lifestyle trends, product quality and market influences have all contributed to its continuing success. Friday 2nd December The Hop finally opened its doors to the people of Sheffield, and what an opening night it was! I was one of the lucky few to attend the launch party the previous night and here’s a quick review… The Hop is a Real Ale bar with

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Strategic Marketing for Start-Up Businesses

Published by in Marketing, Marketing Plan, Marketing Strategy, Start-up Business, Strategic Marketing on November 16th, 2011

Strategic Marketing for Start-Up Businesses There are so many things to consider when setting up a business, it can be pretty daunting, especially if its your first (like mine!).  Are you a sole trader or a limited company, should you be VAT registered, do you need funding, should you work from home or from rented workspace? Of course, all of these elements require careful consideration and form an important part of the business plan.  Just as important, however,  is the market in which your company will operate and often this is an area which is taken for granted or even

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New website

Published by in Uncategorized on November 7th, 2011

Welcome to my new look website. I will be developing it over the coming weeks so please come back to see it grow.

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