Comments for RB Marketing http://www.rb-marketing.co.uk Thu, 19 Jan 2012 21:14:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Marketing and Real Ale by Rachel http://www.rb-marketing.co.uk/2011/12/10/marketing-and-real-ale/#comment-8 Rachel Thu, 19 Jan 2012 21:14:16 +0000 http://www.rb-marketing.co.uk/?p=54#comment-8 Thanks for the post, some interesting and valid comments. I would tend to agree with you that women are not generally considered as real ale consumers and yet I think this is definitely a missed opportunity by the breweries. I do love the brand that Thornbridge has created as I think it is a lot more contemporary than your average real ale brewery, which is backed up by their commitment to engage with their consumers via Facebook and Twitter etc. The Hop in Sheffield is also a good example of a brewery trying to bring real ale into the 21st century and it seems that real ale is becoming increasingly popular with students due to its cheapness relative to the big brand lagers. Will be interesting to see what happens in the world of real ale over the next few years... Thanks for the post, some interesting and valid comments. I would tend to agree with you that women are not generally considered as real ale consumers and yet I think this is definitely a missed opportunity by the breweries.

I do love the brand that Thornbridge has created as I think it is a lot more contemporary than your average real ale brewery, which is backed up by their commitment to engage with their consumers via Facebook and Twitter etc. The Hop in Sheffield is also a good example of a brewery trying to bring real ale into the 21st century and it seems that real ale is becoming increasingly popular with students due to its cheapness relative to the big brand lagers.

Will be interesting to see what happens in the world of real ale over the next few years…

]]> Comment on Marketing and Real Ale by Paul Herron http://www.rb-marketing.co.uk/2011/12/10/marketing-and-real-ale/#comment-7 Paul Herron Thu, 19 Jan 2012 19:12:03 +0000 http://www.rb-marketing.co.uk/?p=54#comment-7 Good post. Thought I'd weigh in as it's something that's been discussed in our studio many times. In my opinion it seems almost all of the real ale brands are living in the past, or clinging on to the concept of middle England. They always come across as the drink for the middle class white man. And lets face it, that's how 99% of real ale breweries do market themselves - whether they mean to or not. We now live in a multi-cultural England, and the stereotypical real ale drinker shares his world and his pub with people from diverse cultures and backgrounds of all ages... AND women! Yes, what about women? I guess I'm trying to say it all seems very cosy and parochial. The brand communications on offer today are for people like them, by them. And it's a shame, because it's possible for these brands to cross-over and engage a younger and more diverse audience without alienating their current client-base. Just sayin'... Paul Good post. Thought I’d weigh in as it’s something that’s been discussed in our studio many times.

In my opinion it seems almost all of the real ale brands are living in the past, or clinging on to the concept of middle England. They always come across as the drink for the middle class white man. And lets face it, that’s how 99% of real ale breweries do market themselves – whether they mean to or not.

We now live in a multi-cultural England, and the stereotypical real ale drinker shares his world and his pub with people from diverse cultures and backgrounds of all ages… AND women! Yes, what about women?

I guess I’m trying to say it all seems very cosy and parochial. The brand communications on offer today are for people like them, by them. And it’s a shame, because it’s possible for these brands to cross-over and engage a younger and more diverse audience without alienating their current client-base.

Just sayin’…

Paul

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