Archive for:January, 2012:


Top 5 Promotional Gift Trends for 2012

Published by in Branding, Marketing, Promotional Gifts, Top Trends on January 23rd, 2012

In marketing its essential to keep up-to-date with all the latest techniques used to raise brand awareness and ultimately increase sales. Using promotional merchandise to support your marketing campaigns and events is an extremely effective way of getting your brand in front of a potential customer and with that in mind here are my predictions for the top 5 promotional gift trends for 2012. 1.  Using QR codes on branded items is an extremely effective use of the print area providing  the recipient with the maximum information on a product/service or company. 2.  Promoting social media links via promotional merchandise

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Integrated Marketing Communications Plan

Published by in Marketing, Marketing Communications, Marketing Plan, Marketing Strategy, Strategic Marketing, Uncategorized on January 12th, 2012

Putting together a 12-month marketing communications plan can seem a little daunting at first but failing to plan is planning to fail! Producing a list of all your activities on one A3 sheet of paper or if you prefer in an excel spreadsheet will help keep your budget spending under control as well as making it easier to measure the effectiveness of your marketing spend. Across the top split the sheet into 12 columns, one for each month, with the annual quarters clearly indicated. Divide each month into 2 further columns, titled ‘Committed’ and ‘Invoiced’. This will enable you to

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