Strategic Marketing for Start-Up Businesses There are so many things to consider when setting up a business, it can be pretty daunting, especially if its your first (like mine!).  Are you a sole trader or a limited company, should you be VAT registered, do you need funding, should you work from home or from rented workspace? Of course, all of these elements require careful consideration and form an important part of the business plan.  Just as important, however,  is the market in which your company will operate and often this is an area which is taken for granted or even

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