My name is Rachel Bradshaw - a local automotive marketing consultant based in Glasgow who strives to take the stress and uncertainty out of modern marketing. I understand first-hand the challenges involved in trying to reach the correct audience across New, Used, Fleet, Motability, Aftersales and Commercial Vehicles and I appreciate that changes in technology over recent years have left lots of automotive retailers scratching their heads.
Having worked in senior dealer marketing roles for some of the biggest and best known automotive manufacturers in the world, I know all too well how many different marketing channels are out there but I pride myself on helping my clients to cut through the noise and focus on marketing that really works.
I'm an expert in all elements of automotive marketing, from the design of basic press ads and email templates to the planning, implementation and measurement of the full retailer marketing strategy. What's more, my industry knowledge means that I know all about the automotive sales process and I recognise that generating leads is sometimes only half the battle. I'll work with you and your sales team to deliver appropriate training wherever necessary, ensuring that your staff have a full understanding of the different marketing initiatives being undertaken and can speak confidently about them to customers.
I provide multi-channel marketing solutions to automotive dealers all over Scotland - something I have done for the past five years for some of the biggest and best known manufacturers out there.
You might require a fully-fledged marketing manager who will create and implement your entire marketing strategy, or maybe just a quick chat and someone to bounce ideas off of. Either way, I'm happy to help.
I really like to work with small and medium dealers as I know it can be a real challenge to build brand awareness and remain relevant in today's competitive market. I have a wide knowledge of the marketing environment across all automotive channels; including New and Used Cars, Motability, Fleet, Commercial Vehicles and Aftersales. That's why I provide bespoke marketing services tailored to fit the needs of your business. I'll really get to know you and your business and we'll work as part of your extended team to ensure that all activity is planned, implemented and measured to the highest possible standard.
With years of industry experience - having worked as Regional Marketing Manager for Volkswagen, Vauxhall and SKODA in recent years - I will work tirelessly to ensure that I'm meeting the needs of your business. I've worked with some of the biggest manufacturers in the world and I know how strict some of the bigger brands can be when it comes to brand guidelines and corporate identity, so I'll work with you and the rest of the team to make sure that I'm providing the best possible service, meaning you don't have to worry about marketing and advertising your business and can get down to the real business of selling cars!