My name is Rachel Bradshaw - a local automotive marketing consultant based in Glasgow who strives to take the stress and uncertainty out of modern marketing.  I understand first-hand the challenges involved in trying to reach the correct audience across New, Used, Fleet, Motability, Aftersales and Commercial Vehicles and I appreciate that changes in technology over recent years have left lots of automotive retailers scratching their heads.

Having worked in senior dealer marketing roles for some of the biggest and best known automotive manufacturers in the world, I know all too well how many different marketing channels are out there but I pride myself on helping my clients to cut through the noise and focus on marketing that really works.

I'm an expert in all elements of automotive marketing, from the design of basic press ads and email templates to the planning, implementation and measurement of the full retailer marketing strategy. What's more, my industry knowledge means that I know all about the automotive sales process and I recognise that generating leads is sometimes only half the battle. I'll work with you and your sales team to deliver appropriate training wherever necessary, ensuring that your staff have a full understanding of the different marketing initiatives being undertaken and can speak confidently about them to customers.


I provide multi-channel marketing solutions to automotive dealers all over Scotland - something I have done for the past five years for some of the biggest and best known manufacturers out there.

You might require a fully-fledged marketing manager who will create and implement your entire marketing strategy, or maybe just a quick chat and someone to bounce ideas off of. Either way, I'm happy to help.

I really like to work with small and medium dealers as I know it can be a real challenge to build brand awareness and remain relevant in today's competitive market. I have a wide knowledge of the marketing environment across all automotive channels; including New and Used Cars, Motability, Fleet, Commercial Vehicles and Aftersales. That's why I provide bespoke marketing services tailored to fit the needs of your business.  I'll really get to know you and your business and we'll work as part of your extended team to ensure that all activity is planned, implemented and measured to the highest possible standard.

With years of industry experience - having worked as Regional Marketing Manager for Volkswagen, Vauxhall and SKODA in recent years - I will work tirelessly to ensure that I'm meeting the needs of your business. I've worked with some of the biggest manufacturers in the world and I know how strict some of the bigger brands can be when it comes to brand guidelines and corporate identity, so I'll work with you and the rest of the team to make sure that I'm providing the best possible service, meaning you don't have to worry about marketing and advertising your business and can get down to the real business of selling cars!



I'll help you to plan for growth within your local area with a full marketing strategy across digital and offline channels.  Using market information and analysis tools I'll help you to pinpoint your key areas for growth and will then create and implement a fully integrated marketing plan bespoke to your business.


Targeting the right customers for your business has never been more achievable through the use of digital marketing but can often be confusing and time consuming to set-up, monitor and report on.  I'll help you to reach new and existing customers using the newest and most cutting-edge digital technologies available. 


Social media is fast becoming the most useful tool in any automotive retail.  I can create and manage your social presence, ensuring a first-class social media strategy for your business.  I can also advertise your dealership across Facebook, Twitter, Instagram and LinkedIn, targeting only the most relevant customers to your business.


Effective customer relationship management (CRM) means communicating with your customers at key touch-points throughout your business' relationship with them, from placing their first new car order to regular service reminders. There are many different ways that I can help you with this, with email and SMS being among the quickest, most successful and cost-effective.


Whether you need some help creating an entire brand for your business or have a specific design job in mind, I can create professional, eye-catching materials including logos, signs, leaflets, stationery, print and digital ads, and I have access to a huge library of industry and business imagery.


I'll work as part of your team to provide the same level of service that you'd expect from your own employees.  Taking ownership of your entire marketing strategy, I can create and submit marketing planners which are often a manufacturer requirement, and can then go about implementing the plan on your behalf.